Hello, and welcome to my very first blog post…
It seemed sensible to start with some introductions. For those of you who don’t know me, I’m Elisabeth – the face behind The Giftsmith, but more about me later. I want to start with telling you all about The Giftsmith – where the idea came from, the journey so far, and why I’m so excited to be sharing it with you.
So, what exactly is The Giftsmith then?
The Giftsmith is a bespoke gifting service for stylish and passionate entrepreneurs. The ultimate aim is to create unique and stylish gifts that truly reflect my clients’ brands. I want to help them make an immediate impact and a lasting impression that will ensure their brands stand out for all the right reasons.
If you own your own business you’ll know just how important it is to have a strong and consistent brand. It’s so much more than just having a nice logo and a fancy website – it’s all about how you make people feel (and not just any people – your people! Your ideal clients!). Ultimately you want to make them feel drawn to work with you, to enjoy every step of the journey, and feel happy and valued at the end of it.
It takes time to build that feeling, you’ve got to nurture it across all of your brand touch points and make sure those are all consistent in delivering the messages you want to put out there. I like to think of it as creating an experience for your customers – above and beyond simply delivering a service or product. Of course you’ve still got to get the basics right (communicate clearly, deliver on time etc.), but you also want to go the extra mile and really enhance the experience your clients get when they work with you. Gifting is a great way to do this!
I’m a big believer in the power of a great gift – for both the gifter and the recipient. Giving a gift is a thoughtful and personal way to make someone feel valued. And I’m sure we’ve all experienced that feel-good buzz when someone tells us how much they loved a gift that we picked out especially for them. If a gift can have that much impact just in a 1-1 exchange, imagine what the right gifts could do for your business! Alongside your other brand touch points, carefully curated on-brand gifts can help ensure you deliver a client experience that will get you talked about for all the right reasons!
There are so many opportunities to incorporate gifting into your business – whether you want to spread the word about a re-brand or launch, celebrate your achievements and key milestones, deliver client outputs with a little more oomph, or thank those who have worked with and supported you along the way. That’s why I set up The Giftsmith – to provide a bespoke gifting service that can help you make the most of all of these opportunities, to ensure you get your message across in a way that truly reflects and enhances your brand.
Where did it all begin?
The idea for The Giftsmith was sparked back in the summer of 2017. I’d been toying with a few business ideas for a few years but nothing was really clicking. It had been a bit of a tough year and although I was determined to find ‘my thing’ and make it happen, I couldn’t quite figure out what it was – or whether it even existed. I knew a 9-5 was never going to give me that ‘jump out of bed on a Monday morning excited to go’ feeling. I needed something more creative, something that gave me more control of what my day-to-day schedule looked like. So I enrolled on a 10 week coaching course. I learnt all about the foundations of building a successful business, I met some amazing female entrepreneurs, and somewhere along the way I began to realise what I was really passionate about and a business idea started taking shape.
It took almost a year to name it (goodness knows how I’ll cope when I have to name children), but I’m pretty sure I’ve finally found (well, created) the perfect job for me. It indulges my passion for gifting, provides a creative outlet, and allows me to work with inspirational entrepreneurs to help them enhance and grow their brands.
And the rest, as they say, is history…
It’s been pretty full on getting to this stage, and I probably have an Oscar-style list of people to thank (you all know who you are, and in case you don’t I will be reminding you!). I’m so excited to finally be able to share it all with you, and I can’t wait to see where it all goes from here.
Well, this is just the beginning. I’ve got so many ideas bubbling away in my head for the future, but for now please have a nose around my shiny new website (courtesy of the wonderful Branding by Nicki) to find out more about how it all works. If you’d like to discuss any gifting ideas for your business then please get in touch via the Contact page – I’d love to hear from you!
And who is The Giftsmith?
It’s me! I’m Elisabeth, I’m 33 and live in Surrey with my husband (Ali) and my two cats Maui and Mo. What else is there to know…? I’m a self-confessed stationery addict, I hate coffee or anything coffee flavoured, I’m a big fan of Thai and Mexican food, and when I’m not gifting you’ll probably find me curled up on the sofa with a glass of red (or a cup of tea) watching repeats of Gilmore Girls or the latest episode of The Walking Dead (I’m hooked!).
There you have it, first blog post over and out.
Thanks for reading,